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My late father was the one who taught me to be cynical about advertising, for all that putting up ads was literally his whole job. He taught me from a very young age that advertising is expensive, and they tack that cost onto the price. That if something is heavily advertised, you can count on the fact that there's an identical product out there, usually even manufactured in the same factory, that's cheaper because they don't spend all that money on advertising.
A German friend walked me through Lidl, turning over items to show the factories where the items were manufactured and what expensive brands they correspond to, we did taste tests on some of the more pricey food things later and they were the same product. learning about food manufacturing was a hobby for her.
European glasses and sunglasses are made in the same Italian factories that make the luxury ones, they have the same quality control and warranty. You are paying €100 for a logo.
Some things cost more because they are actually made with better quality materials and where the workers are properly compensated, others are the same product as the off brand version with the brand name markup. It takes a lifetime to learn the intricacies which is why consumer advocacy associations and legal protection by (truly) independent agencies is crucial.
I cannot stress this enough, write it poorly. Write the shittiest draft you possibly can, stick 'ah fuck something happens here and now they're fighting' to get over
Write the worst fucking version you possibly can and stick it in a folder and forget it for a month or two before you look at it again. You know what you have now?
A first draft. And with enough time to think some new thoughts about it, you'll soon end up with a better, second draft! And eventually, you'll end up with something you'd be perfectly okay with letting other people read!
You'll never believe this process works no matter how many times you do it, but it totally does. You just have to drag your brain kicking and screaming to that blank page and get the bones down first.
Write the shit out of that shit.
As someone who took etiquette lessons, politeness is an incredibly effective tool for disarming bigots. You can either force them to reconsider their words/actions by directly and calmly confronting their behavior (by using the rules of society in your favor), or you can dip entirely while they appear to be in the wrong.
Both options are great.
Because the thing is, when bigots pick fights, they are 100% counting on you to get louder than them. Or meaner. They want you to react emotionally and provide fodder for their 'You're Too Emotionally Immature To Understand' cannon.
What they aren't expecting you to do is say one of the following phrases in a polite, concerned tone:
- Are you okay?
- That's not the kind of language I was raised to use with others.
- Do you need a moment to think on why that wasn't acceptable?
- This is no way to engage in intelligent conversation. Please try that again in a kinder tone if you'd like this to continue. (I really like this one because it lets you turn their public-shame rhetoric around)
For those of you who'd are spiteful and/or dealing with Fundamentalists/Evangelicals/generally shitty Christians:
- What's happening in your life to cause you this much anger? I can't imagine hurting so badly that I need to hurt other people.
- Who taught you it was acceptable to treat other people this way? Certainly not the Jesus I remember.
- Whatever happened to 'judge not lest ye be judged'?
- If I talked like that in front of my parents or grandparents I would be ashamed.
- I think there's something you need to pray on before we try and have this conversation.
And my all time favorite:
"It sounds to me like there are some seriously dark and angry forces at work in your heart."
(Nothing stops a Christian bigot in their tracks faster than implying the Devil is causing their bigotry. But you MUST be calm, polite, and gentle with your tone and wording. It is absolutely fair to twist the rules and play them at their own game, but you gotta play hard.)
TLDR: It's much faster to use etiquette, politeness, and rhetoric reversal when eviscerating idiots online and in person, because they aren't expecting you to weaponize their behaviors back in their direction. Don't get angry, get spitefully polite! :)
My favourite one is "Do you think that this is a normal/acceptable thing to say/do?"
If you say it in the same tone you'd tell a tantrum having toddler it'll be more funny.
"Oh honey, let's try that one again."
"Sounds like someone needs their nap time!"
"That's a lot of big feelings were having."
"Maybe let's get you a snack and we can think about this again with our grown up brains."




















